Thursday 12 February 2026 | 8:30 - 10:30amWhat to Expect
A moment to step back and see what’s next. Join us at 1WML for a special event exploring how Core’s application of AI is evolving to deliver outstanding creative effectiveness.
Drawing on primary research into AI in Ireland, practical case studies from Core, and a global perspective from Publicis Groupe, the event offers clear insight into how AI is powering more effective creative, media, and production strategies for the future.
● Public Research on Gen AI
Learn more about the Core Research study exploring how people in Ireland are adopting and using Gen AI across the consumer journey.
● Global Perspective
Thought leaders from Publicis Groupe outlining how AI is bringing about benefits to clients across markets across the world.
● Local AI Leadership
Find out how Core leadership is integrating AI platforms, tools and processes to improve outcomes for clients across the Irish market.
● AI Enhanced Creative
Foresee the evolution of how AI is being integrated to provide human-led creative and production solutions for a modern marketing landscape.
Contributors & Speakers
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Aidan Greene
CEO, Core
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Michael Clancy
Chief Operating Officer, Core
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Eimear Larkin
Global Head of M&A, Publicis Production
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Finian Murphy
Research Lead, Core
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Emer Lawn
Managing Director, Starcom Ireland, part of Core
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Gemma Gilmore
Director of Growth Strategy and Client Partnership, Spark Foundry, part of Core
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Colm Sherwin
Chief Digital and Investment Officer, Core
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Caitriona Ní Laoire
Managing Director, Core Creative
Do you have a question about AI and Advertising?
We would love to hear your thoughts and questions about the impact of AI on Advertising. We will do our best to consider your question as part of our content on the day.
| Read AI Research Report
| Read AI Research Report
Thursday 12 February 2026
8:30 - 10:30am
Core
1 WML,
1 Windmill Lane,
Dublin 2
D02 F206