OpenAI has announced a new advertising format called Sponsored Agents. The feature allows users to start a separate conversation with a brand after seeing an ad in ChatGPT, creating a more interactive experience than a traditional click-through ad.

The European Commission has proposed new rules that would significantly change how children and teenagers access and interact with social media platforms across Europe.

Creator marketing is continuing to grow in influence, however new research suggests that brands need to focus on trust and relevance, not just reach, in order to maximise results.

OpenAI has officially expanded advertising within ChatGPT across Europe, opening up a significant new channel for brands looking to reach consumers during moments of research, consideration and decision-making.

The latest user data published under the EU Digital Services Act highlights contrasting trends for two of the world's largest social platforms.

The latest website traffic data in the US highlight how AI platforms and generative AI are rapidly changing online habits during information processing.

Google is rolling out new goto URLs across organic search results. Find out what the change means for search users, SEO tracking and Irish brands