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Digital Digest A series by Core

Core’s weekly report on the latest developments in digital marketing, with local insight from our experts.

Featured
Google Rolls Out New ‘GoTo’ URLs Across Search Results
Google Rolls Out New ‘GoTo’ URLs Across Search Results

Google is rolling out new goto URLs across organic search results. Find out what the change means for search users, SEO tracking and Irish brands

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The Advertising Paradox: More Creative, Less Media
The Advertising Paradox: More Creative, Less Media
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Brands Tune In: Irish Podcast Ad Spend Surges 33% in H1 2026
Brands Tune In: Irish Podcast Ad Spend Surges 33% in H1 2026
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Did Brands’ Rush to Reddit Kill Its ChatGPT Citations?
Did Brands’ Rush to Reddit Kill Its ChatGPT Citations?
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Consumer Mindset - August 2026
Consumer Mindset - August 2026

Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in August 2026.

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Creator Fit Matters More Than Follower Count
Creator Fit Matters More Than Follower Count
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Microsoft brings AI Max to Search globally, pushing paid search beyond the keyword
Microsoft brings AI Max to Search globally, pushing paid search beyond the keyword
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Will AI Recommend Your Brand?
Will AI Recommend Your Brand?
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Streaming is borrowing from social, but it isn’t becoming social
Streaming is borrowing from social, but it isn’t becoming social
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OOH Turns the Fleadh into a City-Wide Experience
OOH Turns the Fleadh into a City-Wide Experience
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Are Creators the future of Advertising? Mark Ritson thinks not.
Are Creators the future of Advertising? Mark Ritson thinks not.
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Influencer Marketing: Measuring Impact Beyond Clicks
Influencer Marketing: Measuring Impact Beyond Clicks
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WhatsApp Username rollout - Reserve your Business username
WhatsApp Username rollout - Reserve your Business username
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AI gets its ‘cookie banner’ moment as new EU transparency rules take effect
AI gets its ‘cookie banner’ moment as new EU transparency rules take effect
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Google Search Console Can Now Track Social Media Performance
Google Search Console Can Now Track Social Media Performance

Google Search Console now tracks Instagram, TikTok, X and YouTube performance. Discover what the update means for Irish brands and SEO

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Consumer Mindset - July 2026
Consumer Mindset - July 2026

Informed by Ireland’s Core Research’s Direction Score, and Cultural Index, this report looks at consumer confidence in July 2026.

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