Integration in the Digital Era: Human behaviour is changing the Social and Search landscape.
The digital landscape is rapidly evolving, with the lines between search engines and social media platforms blurring due to changing online behaviours. Users are increasingly relying on social media for information discovery, driven by a preference for user-generated content over algorithm-driven website content.
Join us for a webinar where Katy Naughten, Head of PPC, Karyn Corrigan, Head of SEO, and Shane Foley, Head of Paid Social, will take you through the challenges and opportunities these developing convergences present.
Live from Tuesday 17th September 2024, 10:00am
Key Highlights
Integrating Search and Social Strategies: The importance of adopting a holistic approach to digital marketing by integrating search and social media strategies to enhance brand visibility and engagement.
Data-Driven Decisions: How gathering and utilising data, such as through search lift studies, leads to better understanding of audience behaviour and optimisation opportunities in digital campaigns.
Adapting to Algorithm Changes: The need to navigate and adapt to constantly evolving algorithms on platforms like Google and social media, ensuring your strategies remain effective.
Creating Authentic Content: Why creating authentic, human-centred content over algorithm-optimised material, is a critical factor in engaging modern audiences.
Please join us for this session which will provide you with actionable insights on driving innovation through a seamless, integrated digital strategy that leverages the strengths of both search and social media.