Amazon Prime Big Deals Day sales event is happening this October in Ireland
Amazon will host its second major sale of the year, Prime Big Deals Day, on October 7–8, 2025, starting at 12:01 AM, with exclusive deals for Prime members in Ireland. Shoppers can expect discounts on Amazon devices, Amazon brand products, Kindle books, and artist merchandise via Amazon Music.
The event also showcases Amazon’s growing use of AI shopping tools, including the Rufus assistant, Amazon Lens, and Lens Live, which help users discover products by pointing their camera at real-world objects. During the flash sale, Alexa+ will assist shoppers in tracking deals in real time.
Prime members in Ireland will also enjoy extra perks, such as early access to tickets for the musical Wicked: For Good, fuel discounts, free McDonald’s meals through Grubhub+, and cashback offers for Prime Young Adult members. The event will be available in countries including Australia, Canada, Japan, the UK, and, for the first time, Colombia, Ireland, and Mexico.
Amazon’s first Prime Day in July 2025 generated $24.1 billion in sales, a 30% increase from 2024, with over half of purchases made via mobile devices, highlighting the shift toward mobile shopping. For advertisers in Ireland, this is an important moment: Prime Big Deals Day offers the chance to reach a highly engaged audience of purchase-ready Prime members. Brands can leverage AI tools like Rufus and Lens to create personalised, interactive ad experiences, while mobile-optimized campaigns ensure they capture attention where shoppers are already spending their time.
The combination of high traffic, exclusive deals, and innovative AI shopping tools makes this a key marketing opportunity for Irish advertisers looking to boost sales and engagement during one of the busiest shopping events of the year.
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