April 2021 - Consumer Mindset
400 Days, 16,000 people
Today, Friday 23rd April marks 400 days since Core Research began to study the impact of the pandemic on our every aspect of our lives.Since then, we have spoken with 16,000 people about the effects of COVID-19 - from job losses, to more time with family, from loneliness to finding love online. Based on this survey data, we have made predictions about future behaviours, understood mobility, consumer sentiment and consumer behaviours - some that may stick, while some may disappear.
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The ties that bind or break us
A key theme to reflect on as we look towards the end of this horrendous period in history is social cohesion. This is the extent of connectedness and solidarity among different groups in society. It will be central to the country moving forward, and addressing challenges such as high unemployment, the housing problem and the climate crisis.In June 2020, we were “all in it together,” when 76% of the population approved of how other citizens were handling the pandemic. This high level of social cohesion crashed in January 2021, when only 34% approved of how other citizens behaved over Christmas. This fracture in our relationship with each other has improved since then, but today, half the population trust that other people are doing their best to overcome the pandemic, while half the population do not.As we plan for the lockdown exit, it will be important to acknowledge this division and for community, political and organisational leaders to repair this gap. In the latest Consumer Mindset report, Core Research look at the different levels of optimism and sentiment within the population.
