JCDecaux Launches Dublin’s First Digi96 Screen
JCDecaux Ireland has recently expanded its Digital Out-of-Home (DOOH) network with Dublin’s first Digital 96 sheet, as well as four Digi48s being rolled out over the coming weeks in Dublin and Belfast. This development offers Irish advertisers increased flexibility and opportunities to reach audiences with high-quality digital campaigns in strategic locations.
Key Benefits of DOOH:
High-impact Visuals: With vibrant, high-resolution screens, DOOH can use full motion video, 3D animations, and other visually striking elements to capture audience attention in high-traffic locations.
Real-time Flexibility: The ability to change messaging in real time is a key advantage of DOOH. Advertisers can run relevant, contextual content based on various factors like weather, time of day, or live event triggers.
Reduced Production Costs: DOOH eliminates the need for physical posters, reducing production and distribution costs and allowing for faster campaign deployment.
Omnichannel Integration: DOOH seamlessly integrates with other digital marketing channels. This creates a cohesive, multi-touchpoint brand experience, driving online behaviour by prompting mobile searches, app usage, or social media engagement.
Data-driven Targeting: DOOH can target audiences based on their behaviours, demographics, and real-world movement patterns by leveraging aggregated and privacy-compliant mobile data. This makes campaigns more precise and efficient than traditional OOH.
Improved measurement: DOOH offers sophisticated measurement options similar to online advertising, including footfall attribution, brand lift studies, and sales lift analysis. This makes it easier to track the effectiveness of a campaign to help further optimise performance.
What This Means for Irish Advertisers
The launch of JCDecaux’s first Digital 96 sheet in Dublin is a significant step for elevating the creative and strategic potential of DOOH campaigns in Ireland. This new, large-format screen, combined with the expanded DOOH network, gives Irish advertisers powerful new ways to capture attention, target audiences, and drive integrated campaigns.
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