Consumer Mindset - June 2025
Ireland finds itself at a crossroads, facing significant economic pressures due to newly imposed U.S. tariffs while grappling with its ethical stance on the ongoing conflict in Gaza. The challenge for Ireland lies in balancing its economic interests, particularly its strong trade relationship with the United States, against its commitment to human rights and international law. The government's efforts to address these complex issues involve seeking diversified trade partnerships and advocating for diplomatic solutions to global conflicts.
The month of June appeared to be a period of recovery following the dramatic decline in consumer sentiment in April 2025, which was driven by the implications of “Trump Tariffs.” However, this recovery may be short-lived given the more recent global tensions.
In June, tariffs continued to dominate the news, but the most significant events this month were the unfortunate shooting in Carlow and the election of a new pope. Stories linked to celebrities and media personalities were also rated in the top 10.
Concerns over the cost-of-living have eased slightly, returning to levels seen prior to April 2025 when worries about Trump’s tariffs first emerged. However, half of the population still expresses concern over the cost-of-living in Ireland.
Essential household expenses, particularly higher grocery and food prices, as well as increased gas and electricity costs, are the main drivers of anxiety for those worried about the ongoing cost-of-living crisis.
Personal finances have not improved since April 2025, with more individuals reporting that their personal situation is getting worse rather than better. Despite challenges in personal finance, the Irish economy is perceived to be improving following its significant drop in April 2025, which is in line with most macroeconomic metrics.
A simultaneous decrease in both enjoyment and frustration this month may indicate emotional detachment or fatigue rather than a clear improvement or decline in overall sentiment. People may be entering a state of apathy or emotional numbness as a coping mechanism in response to prolonged uncertainty or burnout. This trend is reflected in the overall mood of the nation, with feelings of joy and fun continuing to decline steadily since March 2025.
Perceptions of care in society has declined this month. Most people believe that the state should bear the primary responsibility for caring for the elderly, individuals with mental health conditions, the homeless, those with chronic illnesses, and people with disabilities.
More than 6 in 10 believe that economic productivity is prioritised over well-being, highlighting the systemic tensions between neoliberal economic policy and the care economy.
