Attention on Demand: The Future of Online Video & CTV — a Core webinar

Video has always been advertising’s most powerful medium — combining sight, sound, and storytelling to create emotion, memory, and growth. But as viewing habits evolve, so too must our understanding of how and where attention is captured.

Key Highlights

• Why video remains the strongest driver of emotional connection and long-term brand growth.

• How attention has become the new currency for effectiveness — and how to measure it.

• The rise of the online video players, from Broadcaster VOD to YouTube, TikTok, and streamers.

• Current viewing trends shaping investment decisions in Ireland.

• Emerging opportunities for advertisers — from data-led targeting to AI-driven formats.