News Media in The Marketing Mix:Relevance, Results & the Road Ahead

Join us for this short webinar in which we will explore the changing shape of Irish news media, a platform that continues to deliver impact, trust and attention – but one that is also under pressure from AI disruption, generational shifts and fragmentation

Live from Tuesday, 29th July, 10 o clock

Key Highlights

• Why trust and attention still matter in an age of misinformation

• How younger audiences consume news – and how brands can reach them

• The impact of AI on journalism, attribution, and brand safety

• Various opportunities advertisers can leverage