What is a paid search campaign?

A paid search campaign is where businesses pay to have their ads appear in search engine results when people search for relevant keywords.

How does paid search work?

Advertisers bid on keywords, and their ads appear when users search for those terms. You pay when someone clicks on your ad (pay-per-click).

Do I need a website to run paid search?

Yes, paid search directs people to a website, landing page or online store to complete an action.

What’s the difference between paid search and SEO?

Paid search delivers instant visibility through paid ads across search engines, while SEO focuses on organic search rankings through a more long-term strategy. Both can run complementary to have a fully optimised search engine ranking.

Why should I run paid search if I already rank organically?

Paid search gives you extra visibility and control over your ads displaying at the top of search results instead of your competitors. Paid search amplifies your presence, protects your brand from competition and captures opportunities using prime real estate at the top of search results.

What are the metrics that paid search can track?

Paid search campaigns can report on clicks, impressions, cost-per-click, click-through rate, sales, cost per sale, impression share, click-share and much more.

How long does it take to see results?

Results can be immediate; ads can start driving traffic as soon as campaigns are live.

Paid Search Services

Appear in front of the right audience, at the right moment, at the top of Google search results

Paid Search campaigns are one of the most effective ways for businesses to instantly gain visibility in front of potential customers who are actively searching their products and services. Businesses can have their ads appear on top of the biggest search engines in Ireland, Google and Bing, as well as Google Partner sites and shopping platforms. Highly targeted traffic enables even small businesses to compete with larger brands by strategically targeting keywords that their customers are searching. Paid Search delivers measurable results; every click, impression and sale can be tracked, giving you clear insight into what’s working for your campaign with cost control and flexibility..

Our Services

Campaign audits
Weekly and monthly reporting
Competitor insights
Keyword research
Ad copy creation
Strategy and planning
Campaign optimisation
Post campaign analysis
Audience building

Our Awards

FAQs about Paid Search Services

A paid search campaign is where businesses pay to have their ads appear in search engine results when people search for relevant keywords.
Advertisers bid on keywords, and their ads appear when users search for those terms. You pay when someone clicks on your ad (pay-per-click).
Yes, paid search directs people to a website, landing page or online store to complete an action.
Paid search delivers instant visibility through paid ads across search engines, while SEO focuses on organic search rankings through a more long-term strategy. Both can run complementary to have a fully optimised search engine ranking.
Paid search gives you extra visibility and control over your ads displaying at the top of search results instead of your competitors. Paid search amplifies your presence, protects your brand from competition and captures opportunities using prime real estate at the top of search results.
Paid search campaigns can report on clicks, impressions, cost-per-click, click-through rate, sales, cost per sale, impression share, click-share and much more.
Results can be immediate; ads can start driving traffic as soon as campaigns are live.

Get in touch.

Discuss your requirements and to see if we can help you improve your online presence.

seo@onecore.ie