REVIEW 23

THE STORIES

THAT SHAPED CULTURE

Since 2015, Core Research has been studying the news, events and conversations which shape Irish culture and society. With over 1,700 news stories analysed, our Cultural Index reveals how significant a moment is on people’s life.

In 2023, we spoke to 12,000 people living in Ireland across 12 months about 240 news stories, within 15 news categories.

We ask two simple questions:

  1. Were you aware of the story?

  2. How impactful is it on your life personally?

From this, we create the Cultural Index, which measures the significance of the story in comparison to others.

STORIES LOST IN

THE NOISE

lowest awareness
and lowest importance

STORIES WITH

GREATEST IMPACT

Highest awareness
and highest importance

STAR POWER WITH

LITTLE MEANING

Highest awareness
and lowest importance

STORIES WITH POTENTIAL

TO GROW

lowest awareness
but highest importance