Core For Good

The Charity Playbook

A complimentary digital insights morning for Irish charities

Core For Good is our commitment to giving back through the expertise of our people. By sharing practical digital knowledge with Irish charities, we hope to help organisations with limited resources achieve greater impact in the communities they serve.

Join experts from across Core for a practical morning of digital learning designed specifically for charity marketing, communications and fundraising teams.

Discover simple, actionable ideas to help your organisation create better content, reach more people and make every marketing euro work harder.

Register to Attend

Tuesday 25th August 2026

10am- 12pm

Core,
1 Windmill Lane,
Dublin 2,
D02 F206

Register to Attend

What to Expect

Digital marketing is changing faster than ever. From social media algorithms and creator partnerships to AI powered search, it can be difficult to know where to focus your time and resources.

Core For Good has been designed to help charities navigate that change with practical advice, inspiring examples and ideas you can put into practice immediately.

  • Understand how people are discovering organisations today, where charities are competing for attention and what this means for your organisation.

  • Learn how to create more distinctive content that captures attention and encourages action.

  • Discover practical ways to improve both organic and paid social activity, regardless of budget.

  • Understand when influencer partnerships make sense and how charities can create engaging content themselves.

  • Learn how search is changing with AI and what charities can do today to remain visible online.

Meet Your Experts

  • Jen Walsh

    Media Strategy & Digital Marketing Expert, Starcom 

    Jen helps brands build effective media and digital strategies that deliver measurable growth. 

    You'll learn 

    How charities can navigate today's changing digital landscape and maximise their impact, even with limited budgets. 

  • Alice O'Leary

    Digital Performance Specialist, Starcom 

    Alice helps brands maximise the impact of their digital investment through performance marketing. 

    What you'll learn 
    Alice will explain how social media is evolving and what that means for charities trying to reach new audiences. She'll also show how to make every euro work harder by choosing the right campaign objectives, audiences and creative.

  • Andrew Murray

    Content Strategy Lead, Core 

    Andrew helps brands create distinctive campaigns that capture attention and drive action. 

    What you'll learn 

    In a world where everyone is creating content, attention has become the most valuable thing a brand can earn. Andrew will share practical ways charities can create more distinctive, memorable social content, uncover bigger creative ideas and make every euro work harder, regardless of budget. 

  • Nia Gallagher

    Influencer & Creator Partnerships Specialist, Core 

    Nia works with brands and creators to develop authentic partnerships that drive engagement and deliver meaningful results. 

    What you'll learn 
    Nia will explore when creator partnerships make sense for charities and how to get the best from them, whether paid or voluntary. She'll also share practical tips for creating social content that captures attention and keeps people watching. 

  • Jack McLoughlin

    SEO & GEO Specialist, Core 

    Jack helps brands improve their visibility online through SEO, AI search and digital discoverability. 

    What you'll learn 
    Search is changing rapidly as AI becomes a new way for people to discover information. Jack will explain what this means for charities and share practical steps to help your organisation stay visible, relevant and accessible across traditional search and AI-powered platforms.