COVID-19: 67% of people are optimistic Ireland will overcome crisis

The latest findings from Core Research demonstrate Irish people’s resilience and compassion in the face of Covid-19 and informs brands how they should respond to support people during this crisis.Many times in the past, Irish citizens have demonstrated solidarity and hope when faced with difficult decisions or challenging times. Now, is no different. The final week of March 2020 will always be remembered as the moment when Covid-19 truly began to impact on all of our lives, but citizens have responded with absolute focus and determination to overcome this outbreak.This crisis has resulted in families mourning those they love, over 3,500 becoming sick, businesses having to temporarily close and 283,037 people receiving the Pandemic Unemployment Payment.Recognising this pain and challenge, there is however, hope. The latest Core Research study (survey from Friday 27^th – Monday 30^th March) suggests that people are optimistic that we, as a community, can overcome this crisis. 67% of the adult population say they are optimistic or very optimistic that Ireland will overcome the outbreak. In comparison, based on Global Web Index surveys,  the percentage of the British population is 49%, while in France it is 44%.