LinkedIn Adds More Video Ad Options, Including ‘First Impression Ads’

LinkedIn has recently expanded its video advertising with two exciting offerings, First Impression Ads and enhancements to its Connected TV ad platform. First Impression Ads are full-screen, vertical video formats designed for single-day campaigns, ensuring that a brand's message is the first ad a user sees upon opening LinkedIn. This format is particularly suited for time-sensitive promotions such as product launches or major announcements. Additionally, LinkedIn has introduced Reserved Ads, allowing advertisers to secure premium feed placements in advance, increasing control over ad timing and visibility. These developments aim to help B2B marketers capture attention in an increasingly crowded digital landscape. 

Enhancements to LinkedIn's CTV ad offerings include improved targeting capabilities, expanded reach through partnerships with premium publishers and more robust analytics. These improvements are designed to help advertisers engage professional audiences more effectively across streaming platforms. By leveraging LinkedIn’s first-party data, marketers can deliver ads to specific professional demographics, ensuring that their messages reach the most relevant audiences.  

Available in the Irish market, these advancements offer significant opportunities for businesses aiming to enhance their B2B marketing strategies. The ability to deliver targeted, high-impact video ads can help companies increase brand awareness and drive conversions among key decision-makers. Furthermore, the expanded CTV capabilities allow advertisers to reach audiences beyond traditional channels, tapping into the growing viewership of streaming content. By adopting these new advertising tools, businesses can stay competitive in a rapidly evolving digital advertising landscape. 

Source: LinkedIn Adds More Video Ad Options, Including ‘First Impression Ads’ | Social Media Today