The Opportunity with Dynamic Creative Optimisation

What’s DCO

Dynamic Creative Optimisation (DCO) is a technology that leverages Machine Learning and AI to personalise a single programmatic creative in real time, adapting its content based on user behaviour or contextual signals—such as location, weather, or past actions like abandoned cart items—allowing for one creative to deliver unlimited tailored messages instantly.

The Opportunity:

According to Market Growth Reports, the adoption of Dynamic Creative Optimisation (DCO) technology is growing steadily over the years and is expected to reach an annual growth of 10.2% by 2033.

However, the adoption of this technology in Ireland is still very low (less than 16% of advertisers*). This opportunity can be used by any given business to stand out from their competitors.

What the Experts Say:

Market Growth Reports highlights that over 90% of the campaigns running DCO were a success. They also highlighted an average improvement of engagement of nearly 35%. The advertisers also reported 90% reduction in manual errors.

Tech Buzz Ireland emphasizes how 90% of small business believe that Personalised Ads are key to growing their business. This comes in the context of a possible regulation restricting Personalised Ads.

What It Means for Us at Core:

As political concern around internet privacy raises across Europe, the window to take advantage of the most powerful AI-powered Programmatic tool is closing.

This presents the opportunity for those brave enough to be the first in their categories (and possibly the only ones) using it. Getting the boost they need to outmatch the competition.

Key benefits:

•Around 90% of the advertisers (worldwide and in Ireland) who try DCO in one channel (Social or Display & Video) keep using it and expand the use to all their channels.

•DCO campaigns reduce CPA by around 50% across all channels despite the higher CPM.

•DCO campaign provide up to 10x better CTR than regular display campaigns.

•After the initial setup of the campaign, the time consumed building the creatives was sensibly reduced. Getting to build up to 600 creatives in one day worth of work.

•Integrated AI-powered-optimised decision making that shows the right content to the right user within the same creative.

*Core Estimates