As Black Friday approaches, Buyer (and advertisers) beware
Consumer Mindset - November 2024
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in November 2024.
Digital Digest
Digital Digest news including stories on Google, Netflix & Meta.
Australia moves to ban social media for under 16’s
Digital Digest Content - Australia to ban social media for those under 16
Amazon is shutting down its free ad-supported streaming service
Digital Digest Content - Amazon to close down its free ad supported streaming service, Freevee
Latest ranking update from Google underway from November 11th
Digital Digest News - featuring an update on Googles latest rollout of their update to their search algorithm
IAB Ireland Highlights Benefits of Gold Standard Certification in New Awareness Campaign
Trust and Transparency - IAB Ireland Highlights Benefits of Gold Standard Certification in New Awareness Campaign
Pinterest Launches Performance+
Pinterest recently unveiled their new product, embracing new AI and automation tools for their lower-funnel campaigns.
Alphabet Q3 earnings earnings report demonstrates cloud computing gains & AI boost
Explore the latest news in digital from Core - this week’s update on Alphabet’s latest earnings report
Netflix Reinvents Itself: A Dual-Pronged Approach
Consumer Emotions Impact Paid Search Clicks
Coimisiún na Meán Has Released an Online Safety Code To Regulate Content On Major Video Sharing Platforms Headquartered In Ireland
Digital Soundwaves Shaping the Future
As co-chairs of IAB’s Audio Council, Zenith’s Ryan Reid and Lee Thompson from Audio One share research and insights, showcasing the strength of Audio and the potential it holds for brands.
Google establishes AI education programmes for Irish students
Google is making a significant investment in fostering AI literacy among Irish students through two new educational programs. These initiatives, AI Literacy in the Classroom and Experience AI, aim to equip students and teachers with the necessary AI skills and knowledge to navigate the rapidly evolving world of artificial intelligence.
YouTube rolls out new content labelling system to boost transparency
In the ever-evolving world of AI, YouTube are taking extra precautions to ensure transparency of content published by using what’s called the ‘C2PA verification labelling system’.
Navigating Black Friday, Influencer Marketing To Grow, And RTE Player To Implement New User Sign Ups in 2025
Impact Of Social Commerce, Google’s Latest Legal Trouble and TikTok’s New Creative Guideline
From TikTok to Microsoft: How New AI and Search Features Are Disrupting the Ad Market
Digital Digest news including latest stories on the importance of Effectiveness in Online Advertising, GA4's new benchmarking feature and Instagram allowing comments on Stories format.
Instagram Teen Controls, Snapchat and DMEXCO 2024
Digital Digest news including latest stories on the importance of Effectiveness in Online Advertising, GA4's new benchmarking feature and Instagram allowing comments on Stories format.
Consumer Mindset - September 2024
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in September 2024.