How the Digital Markets Act Is Changing Google Search in Ireland and the EU
The Digital Markets Act is changing Google Search in Ireland. Find out what the new search experience could mean for Irish brands planning for 2027
OpenAI Bets on Conversational Advertising
OpenAI has announced a new advertising format called Sponsored Agents. The feature allows users to start a separate conversation with a brand after seeing an ad in ChatGPT, creating a more interactive experience than a traditional click-through ad.
The EU’s New Plan to Reshape Social Media for Young Users
The European Commission has proposed new rules that would significantly change how children and teenagers access and interact with social media platforms across Europe.
Beyond Followers: Brands Win When Creators Build Trust, Not Just Audience Size
Creator marketing is continuing to grow in influence, however new research suggests that brands need to focus on trust and relevance, not just reach, in order to maximise results.
ChatGPT Ads Arrive in Europe: What It Means for Irish Advertisers
OpenAI has officially expanded advertising within ChatGPT across Europe, opening up a significant new channel for brands looking to reach consumers during moments of research, consideration and decision-making.
Shifting Social Media Use Continues Across Europe
The latest user data published under the EU Digital Services Act highlights contrasting trends for two of the world's largest social platforms.
AI Use Is Reshaping Traffic Sources in the US
The latest website traffic data in the US highlight how AI platforms and generative AI are rapidly changing online habits during information processing.
Google Rolls Out New ‘GoTo’ URLs Across Search Results
Google is rolling out new goto URLs across organic search results. Find out what the change means for search users, SEO tracking and Irish brands
Google Search Console Can Now Track Social Media Performance
Google Search Console now tracks Instagram, TikTok, X and YouTube performance. Discover what the update means for Irish brands and SEO
UK Plans Social Media Ban for Under-16s
AI Tool Access Restricted Over Safety Concerns
META Insights and Analysis with Market Impacts for 2026
TikTok trends fade within five days: how brands can make the moment last
YouTube Overtakes Netflix: What this Means for Irish Brands
Google introduces AI search opt-out for UK publishers: what it means for SEO and advertisers
Streaming Market Update: Paramount, Discovery and Netflix
The streaming market continues to consolidate globally as platforms seek greater scale to compete in an increasingly crowded environment. From Paramount and Warner Bros. Discovery to Netflix let’s see what’s new
Meta Tests New Geo-Targeting & Link Features
It’s a bonanza week across Meta for this edition of Digital Digest, with the platform teasing a number of new features and ongoing tests
Why Schema Matters for SEO and AI Search in 2026
More people get answers directly from search engines or AI assistants instead of websites. Due to this, webmasters must make content easy to digest. One important way is through schema markup
Google launch Universal Commerce Protocol (UCP) details
