EU continue big tech crackdown
The EU has this week further escalated its crackdown on tech giants, with Apple & Google both named this week for not taking sufficient measures to promote fair competition, protect consumer choice & increase transparency.
Snapchat Introduces AI-Powered Video Lenses for Premium Users
Publicis Groupe Acquires Lotame to Strengthen Epsilon’s Data Capabilities
Google launch experimental AI-only search engine beta
Google AI overviews expand into Europe
Meta's push into Generative AI ad creation
Facebook & YouTube Lead in Product Discovery
Energia launch new campaign, fully developed by Core.
Core has launched a new campaign for Energia, encouraging people to switch to a smart energy plan and enjoy the benefits of more control over their home energy usage.
X Introduces New AI Advertising Tools
Netflix Streamlines Ad Buying in EMEA with Programmatic Expansion
Short and Long-Term Sales Effects on TikTok
Consumer Mindset - February 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in February 2025.
Google will finally uncouple YouTube Premium and YouTube Music with 'Premium Lite'
Google will finally uncouple Youtube premium
How Consumers Are Embracing Social Search
How consumers are embracing social search
Google Rolls out Veo AI video generation tools for YouTube shorts
Google Rolls out Veo AI video generation tools for YouTube shorts
Meta Expands Advantage+ AI Ad Targeting Features
Meta Expands Advantage+ AI Ad Targeting Features
The Rise of Video in Podcasts
The podcast industry is undergoing a significant transformation as video becomes an increasingly dominant format.
YouTube Is Now Bigger On TVs Than Phones
YouTube is now bigger on TVs than phones
Modern Love and Dating Trends
This research explores love and relationships in a digital age - February 2025.
Meta Begins Testing Ads on Threads
Meta began testing ads on Threads in Jan 2025, marking a shift toward monetization. What does this mean for advertisers?