Disney + Ad Tier Launches in Ireland
Disney+ has officially launched its “Standard with Ads” subscription tier in Ireland this week, marking the first ad‑supported SVOD environment available to Irish audiences. Ads began serving from 5pm March 3rd, opening premium CTV inventory within one of the market’s highest‑engagement platforms.
What’s new
Disney+’s ad tier introduces a brand-safe, long‑form streaming environment with controlled ad loads and Core has secured early, exclusive access to be a launch partner, for all available inventory ahead of wider market availability in April - giving clients a first‑mover advantage during the platform’s launch phase.
As expected during launch, inventory will take a short period to build. However, Disney is confident in delivery, particularly as its recently announced its partnership with Sky and Influent.
As Disney’s appointed media sales partner in Ireland, Influent is working directly with Core on commercial planning, inventory access, and launch activity. Combined with Disney’s distribution partnership with Sky, this ensures strong device availability and a smooth, well‑supported rollout of the Ad Tier for Core clients.
Why It Matters for Your Campaigns
Premium CTV Reach: Access audiences during high‑quality viewing moments across blockbuster franchises and established Disney content.
Brand Safety: Strict content and ad‑load controls ensure a highly regulated environment.
Performance Stability: Delivery may build gradually during the first weeks, but Disney projects strong fulfilment as its ad tier distribution widens.
Sponsorship Opportunities: Further advertising opportunities are expected including sponsorship of key content and show titles later in the year once ad tier audience figures increase.
Read more here:
https://thewaltdisneycompany.com/
https://www.disneyplus.com/en-ie
FAQs About Disney+’s Ad Tier in Ireland
What is Disney+’s ad tier?
Disney+ Standard with Ads is a lower-cost subscription plan that includes advertising before and during selected content. For advertisers, it provides access to audiences within a premium, brand-safe streaming environment with controlled ad loads.
How could Disney+’s ad tier affect sponsorship opportunities?
As the audience for the ad-supported tier grows, Disney+ may introduce additional opportunities, including sponsorship of selected programmes, franchises or content titles.
Is Disney+’s ad tier available with Sky?
Yes. Disney+ Standard with Ads has been included in eligible Sky TV packages in Ireland since March 2026. Customers can activate and access Disney+ through compatible Sky devices.
How did the Disney+ ad-tier launch benefit Core clients?
Core secured early access as a Disney+ launch partner in Ireland, giving clients access to available launch inventory before its wider market release in April 2026. This provided an early opportunity to advertise within Disney+’s premium streaming environment.