Disney + Ad Tier Launches in Ireland
Why YouTube has become key for brand GEO strategies
Irish search is changing and younger audiences are driving it
From Big Game to Full Funnel: How the Super Bowl Became a Global Marketing Launchpad
The Super Bowl has evolved into one of the most powerful global marketing platforms available to brands.
HBO Max Ireland Launch: Unlocking New Opportunities with Ad-Supported Tiers
Warner Bros. Discovery (WBD) have confirmed that HBO Max will launch in Ireland and the UK on Thursday, March 26, 2026
Marketing, AI and Data Protection: Navigating 2026 with Confidence
Marketing leaders are navigating a landscape shaped by rapid AI adoption and heightened regulatory scrutiny.
DV360 Introduces More Granular Audience List Reporting in the EU
Google has updated their DV360 reporting for EU advertisers by expanding the Audience dimensions, offering a much more detailed and informative set of classifications
ChatGPT Atlas: The Browser That Turns the Internet into a Conversation
OpenAI’s ChatGPT Atlas marks a new era of web browsing where users interact through conversation rather than clicks.
Instagram Introduces New PG-13 Protections for Teen Users
Instagram has announced new protections for teen users as part of Meta’s broader response to growing public and regulatory scrutiny over how its platforms impact young people, particularly around mental health and exposure to harmful content.
The Cookie Crumbles As Google Dumps Privacy Sandbox
With the downfall of the Sandbox, clients and brands can continue to use existing tracking and tagging in place for targeting and conversion attribution across the web.
Digital News and the Next Generation: From Global Debate to Irish Opportunity
While social media is where younger audiences often encounter news, they still turn to established news sources to verify information.
Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Connected TV is Redefining the Programmatic Landscape
Connected TV will be a strategic pillar for programmatic video planning in H2 2025 — particularly for clients looking to expand reach beyond YouTube while maintaining brand safety and attention metrics.
TikTok granted High Court approval to challenge €530m data transfer fine
TikTok granted High Court approval to challenge €530m data transfer fine. With regulators intensifying scrutiny on how platforms manage international data transfers particularly outside the EU, advertisers should stay close to how TikTok responds.
90% of AI Traffic comes from Desktop
Desktop now plays a crucial role in how users interact with AI-powered search tools. Brands that continue to prioritise mobile-only strategies may lose visibility as generative AI becomes more influential. Desktop currently drives engagement in the world of AI search, being proactive and aligning AI strategy to be more desktop focused even for brands who focus mainly on mobile for traditional search could give Irish advertisers a competitive advantage as the AI landscape continues to evolve.
PayPal Launches Storefront Ads to Revolutionize On-Page Shopping
PayPal has introduced a new advertising format called Storefront Ads, designed to let users shop directly from ads.
WhatsApp to Introduce In-Platform Ads for the First Time Ever
WhatsApp has announced a major shift in its business model with the upcoming rollout of advertising features on the app.
Snapchat’s Newest Updates: A Makeover For Their In-Platform Analytics
Snapchat has recently announced a series of updates and new tools aimed at boosting creator engagement and enhancing performance insights across the platform.