Desktop now plays a crucial role in how users interact with AI-powered search tools. Brands that continue to prioritise mobile-only strategies may lose visibility as generative AI becomes more influential. Desktop currently drives engagement in the world of AI search, being proactive and aligning AI strategy to be more desktop focused even for brands who focus mainly on mobile for traditional search could give Irish advertisers a competitive advantage as the AI landscape continues to evolve.  

PayPal has introduced a new advertising format called Storefront Ads, designed to let users shop directly from ads.

WhatsApp has announced a major shift in its business model with the upcoming rollout of advertising features on the app.

Snapchat has recently announced a series of updates and new tools aimed at boosting creator engagement and enhancing performance insights across the platform.