
Snapchat partnering with brands to run sponsored creator workshops

BeReal launches US advertising platform led by former TikTok exec.

Consumer Mindset - April 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in April 2025.

AI overviews contributing to significant drops in web traffic

Amazon's motivation for acquiring TikTok and the implications for its e-commerce and retail media businesses

Snapchat Empowers Brands with The Launch of Sponsored AI Lenses Feature

Reddit targets SMBs with faster, easier ad tools

New Threads Features for a More Personalized Experience That You Control

Platform Insights 2025: TikTok’s Growing Influence on Global and Irish Digital Media Strategies

The Arrival of AI Overviews in Ireland: What Irish Brands Need to Know
Discover how Google's AI Overviews impact SEO and PPC in Ireland, and what Irish brands can do to adapt, rank, and recover lost search traffic

Consumer Mindset - March 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in March 2025.

TRIBES: Expression & Community
A REPORT ON EXPRESSING SELF-IDENTITY AND TRIBE-BUILDING IN THE CONTEMPORARY WORLD - MARCH 2025

Amazon Launches Amazon.ie, Its First Dedicated Website for Ireland
Amazon has officially launched Amazon.ie, a new website tailored specifically for Irish customers. This move aims to provide a localised shopping experience, supporting both consumers and Irish businesses.

Meta AI Launches in Europe
In this week's Digital Digest, we look at Metas further push into AI with the company's rollout of its AI assistant. Meta AI is being introduced across Europe, but in a cautious, limited manner due to ongoing regulations.

EU continue big tech crackdown
The EU has this week further escalated its crackdown on tech giants, with Apple & Google both named this week for not taking sufficient measures to promote fair competition, protect consumer choice & increase transparency.

Snapchat Introduces AI-Powered Video Lenses for Premium Users

Publicis Groupe Acquires Lotame to Strengthen Epsilon’s Data Capabilities

Google launch experimental AI-only search engine beta

Google AI overviews expand into Europe
