DV360 Launches AI-Powered Audience Personas for Irish Advertisers
Google has introduced AI-powered Audience Personas to Display & Video 360, transforming how Irish advertisers build audience targeting.Marketers can now describe their ideal customer in plain language and receive instant AI-generated suggestions for relevant audience lists anddemographic targeting.
How It Works
Accessed directly within line item targeting settings, advertisers describe their target audience using characteristics like gender, age, location,occupation, income, activities, interests, and lifestyle. Google's AI generates a curated list of relevant segments from Demographics, Affinity, In-Market, and Custom audience categories. Advertisers maintain full control to review, edit, or remove suggestions before applying them.
Example: "Females, 25-49. Mothers with children. Health-conscious. Top 10% household income" instantly translates into specific targetable
Key Benefits
Efficiency Gains: What previously required extensive platform knowledge and time now takes minutes, democratising sophisticated targetingacross team members with varying DV360 expertise.
Smarter Targeting: AI surfaces valuable audience combinations that manual selection might overlook, particularly valuable for nuanced Irishmarket behaviors. Ensures consistency when multiple team members work on the same accounts.
Seamless Integration: AI-generated audiences layer with geographic targeting, device specifications, frequency caps, and inventory controls while respecting Google Ads policies and DV360's restricted products guidelines.
What It Means for Us
This fundamentally changes our campaign setup approach. We redirect time from manual audience building toward performance analysis and creative testing. The feature bridges the gap between strategic marketing personas and technical platform execution, translating client descriptions directly into targeting parameters.
For our teams, this democratises sophisticated targeting. Junior planners can build audiences confidently while senior strategists explore hypotheses and uncover new combinations. This alignment between strategic intent and tactical execution should drive better campaign performance for our clients in the Irish market.