Google Search Console Adds Query Groups in Insights Tab
Google has introduced a new Query Groups feature within Search Console, aimed at helping site owners better understand how clusters of related search queries perform. Rather than analysing performance at an individual keyword level, this update groups queries into broader topical clusters, giving brands a clearer picture of which subjects drive the most traffic and engagement.
According to Google, these groups are automatically generated using machine learning to identify semantically linked queries. Each cluster represents a theme or user intent, allowing brands to quickly see which topics resonate most with audiences. As outlined in Google’s developer announcement, Query Groups will initially only be available for properties with a large volume of query data.
Why Topic Clusters Matter
At Core, we believe this is a significant and positive move. Our long-standing approach to topic clustering has proven to strengthen authority across search verticals, improving visibility not only for SEO but also for GEO (Generative Engine optimisation). The new Query Groups tool aligns perfectly with this philosophy, offering an additional layer of data to help brands grow in their strongest areas.
However, there’s a limitation worth noting. Google has confirmed the rollout will apply only to domains with substantial query volumes, meaning smaller sites may not yet see this feature. This is a missed opportunity, as the concept of clustering is equally valuable for brands of all sizes, particularly those looking to build topical authority in competitive spaces.
What This Means for Irish Brands
For Irish brands, focusing on topic clusters has never been more important. Query Groups make it easier to see which subjects are performing well and which need further attention. We strongly encourage brands to log in to Google Search Console and check if their domain is part of the rollout. If it is, review the Query Groups section and take note of which clusters drive the most impressions and clicks.
If your domain hasn’t yet received access, there’s no need to wait. Topic clustering can still be implemented manually using existing Search Console data. Understanding which pages and queries form natural clusters around your key topics helps shape a content strategy that signals authority to search engines and generative AI platforms alike.
At Core, our SEO services support brands in building and optimising these clusters, ensuring long-term search visibility. Whether through automation or manual analysis, the ability to connect queries to topics will remain an integral part of how Irish brands succeed in search.
FAQs about Query Groups
What are Google Search Console Query Groups?
Query Groups in Google Search Console are automatically generated collections of related search queries, grouped by topic or intent. They allow site owners to analyse performance at a thematic level rather than looking at individual keywords, helping identify which subject areas drive the most traffic.
When were Query Groups introduced into Search Console?
Google began rolling out Query Groups in late October 2025. Initially, the feature is available only to domains with a high number of search queries, though broader access may follow as Google refines the system.
Why are Query Groups good for domains to view?
They simplify data analysis by surfacing patterns across related queries. This helps marketers identify their strongest topical areas, measure authority within specific themes, and prioritise content efforts where visibility is highest. For brands investing in clustering, Query Groups provide immediate clarity on what’s working and where new opportunities lie.