Consumer Mindset - September 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in September 2025.
TikTok - US and China have reached a framework of a deal
The US and China have reached a framework agreement that could reshape TikTok’s future in the US market.
Amazon Prime Big Deals Day Sales Event Is Happening This October In Ireland
Amazon will host its second major sale of the year, Prime Big Deals Day, on October 7–8, 2025, starting at 12:01 AM, with exclusive deals for Prime members in Ireland
Netflix Partners with Amazon Ads for Programmatic Buying
Netflix is partnering with Amazon Ads to offer programmatic ad buying on its ad-supported plan through Amazon’s DSP..
YouTube rolls out AI powered multi-language dubbing feature
YouTube has rolled out a new AI powered multi-language dubbing feature that will allow creators to reach new audiences.
Snapchat’s platform updates and the future of AR
Snapchat is making major changes to improve its platform and user experience.
Google expands AI Max globally
Google has announced new features for AI Max for Search and Performance Max campaigns which sees the continued shift from manual campaign management to strategic oversight.
What is GEO and how can it help your brand?
Generative Engine Optimization (GEO) is the strategy of optimising online content to appear on AI-driven search engines
Meta shares more information on their Incremental Attribution tracking
Meta has shared more information on their Incremental Attribution tracking.
Google win Antitrust case but face more days in court
Google had a big win in there antitrust case this week was short lived after they were hit with more fines regarding user data protection concerns.
Consumer Mindset - August 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in August 2025.
Meta signs over $10 billion Cloud Deal with Google
Meta signs $10 billion cloud deal with Google
Meta and Amazon Defy Forecasts with Strong Ad Revenue Growth
Meta & Amazon Defy Forecasts to Deliver Revenue Growth
Spotify's Next Move: Higher Prices and New Features
Spotify's Next Move: Higher Prices and New Features
Reddit Highlights Sports Engagement in the App
Introducing Instagram Friend Maps
Google AI Overviews decrease referral traffic as much as 25%
Google Combats IVT in Ads With the Help of AI
Google is expanding its use of AI to combat invalid traffic (IVT) in Google Ads, aiming to improve ad performance and accuracy, resulting in a 40% drop in IVT
Insights and Learnings from Cannes Creative Effectiveness Lions 2025
