Google says deep AI investments powering ad sales
OpenAI Adds Shopping Features to ChatGPT
Meta Challenges €200 Million EU Fine Under Digital Markets Act
User Generated Content to overtake Professionally Produced Content in 2026
Irish data watchdog to investigate Musk's AI tool Grok
Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences
Snapchat partnering with brands to run sponsored creator workshops
BeReal launches US advertising platform led by former TikTok exec.
Consumer Mindset - April 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in April 2025.
AI overviews contributing to significant drops in web traffic
Amazon's motivation for acquiring TikTok and the implications for its e-commerce and retail media businesses
Snapchat Empowers Brands with The Launch of Sponsored AI Lenses Feature
Reddit targets SMBs with faster, easier ad tools
New Threads Features for a More Personalized Experience That You Control
Platform Insights 2025: TikTok’s Growing Influence on Global and Irish Digital Media Strategies
The Arrival of AI Overviews in Ireland: What Irish Brands Need to Know
Discover how Google's AI Overviews impact SEO and PPC in Ireland, and what Irish brands can do to adapt, rank, and recover lost search traffic
Consumer Mindset - March 2025
Informed by Ireland’s Consumer Sentiment Index, this report looks at consumer confidence in March 2025.
TRIBES: Expression & Community
A REPORT ON EXPRESSING SELF-IDENTITY AND TRIBE-BUILDING IN THE CONTEMPORARY WORLD - MARCH 2025
Amazon Launches Amazon.ie, Its First Dedicated Website for Ireland
Amazon has officially launched Amazon.ie, a new website tailored specifically for Irish customers. This move aims to provide a localised shopping experience, supporting both consumers and Irish businesses.
Meta AI Launches in Europe
In this week's Digital Digest, we look at Metas further push into AI with the company's rollout of its AI assistant. Meta AI is being introduced across Europe, but in a cautious, limited manner due to ongoing regulations.