Google Ads Turns 25 – What’s Changed?
From a start-up in a garage to becoming the world’s largest online advertising company, Google has undergone a remarkable evolution in 25 years. We look at that journey
ChatGPT Atlas: The Browser That Turns the Internet into a Conversation
OpenAI’s ChatGPT Atlas marks a new era of web browsing where users interact through conversation rather than clicks.
JCDecaux Launches Dublin’s First Digi96 Screen
Instagram Introduces New PG-13 Protections for Teen Users
Instagram has announced new protections for teen users as part of Meta’s broader response to growing public and regulatory scrutiny over how its platforms impact young people, particularly around mental health and exposure to harmful content.
The Cookie Crumbles As Google Dumps Privacy Sandbox
With the downfall of the Sandbox, clients and brands can continue to use existing tracking and tagging in place for targeting and conversion attribution across the web.
Digital News and the Next Generation: From Global Debate to Irish Opportunity
While social media is where younger audiences often encounter news, they still turn to established news sources to verify information.
From Trend to Transaction: How TikTok Is Changing the Way Ireland Shops
TikTok is transforming how people shop online.
Consumer Mindset - October 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in October 2025.
Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Budget 2026: Public Mindset towards Spending
Core Research reveals how consumers respond to Budget 2026- split between short-term relief, long-term investment, and collective good.
Google Rolls Out AI Mode in Ireland
Google has officially rolled out its new AI Mode to markets across the world, including Ireland and several other European countries. While it’s still early days, the potential impact on search behaviour and brand visibility is significant.
Google’s New Sponsored Results Grouping
Google has quietly rolled out a new feature on its search results page that is already getting attention across the paid and organic world. We look at the impact for both channels
Google Drops Search Results Parameter: What Marketers Need to Know
In mid-September, Google quietly removed the option to view 100 results per page in its search results. Here's how it might affect your reporting
TikTok Renews La Liga Partnership
La Liga has officially renewed its partnership with TikTok, focusing on exclusive content for the platform.
YouTube Reverses Suspensions for Select Creators
YouTube is making a major shift in its content moderation policies by reinstating previously banned channels.
LinkedIn Expands Microsoft Data for Ads
LinkedIn is expanding its collaboration with parent company Microsoft to improve ad performance tracking.
Consumer Mindset - September 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in September 2025.
TikTok - US and China have reached a framework of a deal
The US and China have reached a framework agreement that could reshape TikTok’s future in the US market.