Google Search Console Launches New Features
Google Search Console has launched three new features that make reporting easier for SEO teams in Ireland including AI powered custom reporting
Marketers Are Turning To AI To Gain A Competitive Edge
Global Black Friday Sales Trends
Uniting Social and Retail Media for Real Growth
DV360 Launches AI-Powered Audience Personas for Irish Advertisers
TikTok Update AI Preferences for Users
Why SEO and GEO Strategies Should Always Put Users First
Consumer Mindset - November 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in November 2025.
DV360 Introduces More Granular Audience List Reporting in the EU
Meta’s latest update: Andromeda
GSC Now Supports Custom Annotations in Performance Charts
How Google’s AIOs are Impacting Paid and Organic Search
New Competitive Dashboard on Meta
LADbible Rolls Out Irish CTV Channel on Samsung TV plus
IAB Tech Lab Launches Device Attestation to Combat CTV Fraud
IAB Tech Lab has introduced Device Attestation support to its Open Measurement SDK (OM SDK), enhancing transparency and fraud prevention across digital advertising. Learn more about this
Google Search Console Adds Query Groups in Insights Tab
Google has launched Query Groups in Search Console, giving brands new insights into topic clusters and performance themes. Discover why it matters for Irish businesses
TikTok Organic Profile Now Needed for Ads
TikTok is making an important change that advertisers need to know. Starting January 2026, brands will need an organic business profile to run ads
Google Ads Turns 25 – What’s Changed?
From a start-up in a garage to becoming the world’s largest online advertising company, Google has undergone a remarkable evolution in 25 years. We look at that journey
ChatGPT Atlas: The Browser That Turns the Internet into a Conversation
OpenAI’s ChatGPT Atlas marks a new era of web browsing where users interact through conversation rather than clicks.
