AI investment paying off for Google, according to latest Alphabet earnings call
TikTok ban back in the spotlight in the US
The Opportunity with Dynamic Creative Optimisation
Connected TV Is Redefining the Programmatic Landscape
Connected TV will be a strategic pillar for programmatic video planning in H2 2025 — particularly for clients looking to expand reach beyond YouTube while maintaining brand safety and attention metrics.
TikTok granted High Court approval to challenge €530m data transfer fine
TikTok granted High Court approval to challenge €530m data transfer fine. With regulators intensifying scrutiny on how platforms manage international data transfers particularly outside the EU, advertisers should stay close to how TikTok responds.
90% of AI Traffic comes from Desktop
Desktop now plays a crucial role in how users interact with AI-powered search tools. Brands that continue to prioritise mobile-only strategies may lose visibility as generative AI becomes more influential. Desktop currently drives engagement in the world of AI search, being proactive and aligning AI strategy to be more desktop focused even for brands who focus mainly on mobile for traditional search could give Irish advertisers a competitive advantage as the AI landscape continues to evolve.
Google’s Antitrust Cases and Why We’re Paying Attention
Google has lost two major antitrust cases in the U.S. Find out more about them and what it means for search in Ireland
OpenAI to release web browser in challenge to Google Chrome
Reuters reported OpenAI will release its own AI-powered web browser later this year. It will allow users to ask questions and receive concise responses
Instagram Content Will Appear on Google
Starting July 10th , Instagram will begin allowing public content from professional accounts to show up in Google search results.
Google’s June 2025 Core Update: What We Know So Far
Unlocking LinkedIn Audience Network (LAN)
Updated National Digital & AI Strategy
Reddit's New AI: Transforming Advertising
Instagram begins testing Non-Skip Format
Amazon and Roku team up to reshape connected TV advertising
Consumer Mindset - June 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in June 2025.
PayPal Launches Storefront Ads to Revolutionize On-Page Shopping
PayPal has introduced a new advertising format called Storefront Ads, designed to let users shop directly from ads.
WhatsApp to Introduce In-Platform Ads for the First Time Ever
WhatsApp has announced a major shift in its business model with the upcoming rollout of advertising features on the app.
Snapchat’s Newest Updates: A Makeover For Their In-Platform Analytics
Snapchat has recently announced a series of updates and new tools aimed at boosting creator engagement and enhancing performance insights across the platform.
