Consumer Mindset - October 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in October 2025.
Sky Media To Manage Warner Bros Discovery Ad Sales In Ireland And UK From Jan 2026
New agreement brings together two major players in the broadcast and streaming markets.
The Guardian Brings The Filter To The U.S. In Affiliate Commerce Push
The Guardian’s “The Filter” is a product recommendation and affiliate commerce platform that essentially gives product recommendations and shopping guides.
OpenAI And Walmart Agree To Deal To Let Shoppers Buy Products Through ChatGPT
Walmart and OpenAI have announced a partnership that will shake up the Retail Media landscape.
Budget 2026: Public Mindset towards Spending
Core Research reveals how consumers respond to Budget 2026- split between short-term relief, long-term investment, and collective good.
Google Rolls Out AI Mode in Ireland
Google has officially rolled out its new AI Mode to markets across the world, including Ireland and several other European countries. While it’s still early days, the potential impact on search behaviour and brand visibility is significant.
Google’s New Sponsored Results Grouping
Google has quietly rolled out a new feature on its search results page that is already getting attention across the paid and organic world. We look at the impact for both channels
Google Drops Search Results Parameter: What Marketers Need to Know
In mid-September, Google quietly removed the option to view 100 results per page in its search results. Here's how it might affect your reporting
TikTok Renews La Liga Partnership
La Liga has officially renewed its partnership with TikTok, focusing on exclusive content for the platform.
YouTube Reverses Suspensions for Select Creators
YouTube is making a major shift in its content moderation policies by reinstating previously banned channels.
LinkedIn Expands Microsoft Data for Ads
LinkedIn is expanding its collaboration with parent company Microsoft to improve ad performance tracking.
Consumer Mindset - September 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in September 2025.
TikTok - US and China have reached a framework of a deal
The US and China have reached a framework agreement that could reshape TikTok’s future in the US market.
Amazon Prime Big Deals Day sales event is happening this October in Ireland
Amazon will host its second major sale of the year, Prime Big Deals Day, on October 7–8, 2025, starting at 12:01 AM, with exclusive deals for Prime members in Ireland
Netflix Partners with Amazon Ads for Programmatic Buying
Netflix is partnering with Amazon Ads to offer programmatic ad buying on its ad-supported plan through Amazon’s DSP..
YouTube rolls out AI powered multi-language dubbing feature
YouTube has rolled out a new AI powered multi-language dubbing feature that will allow creators to reach new audiences.
Snapchat’s platform updates and the future of AR
Snapchat is making major changes to improve its platform and user experience.
Google expands AI Max globally
Google has announced new features for AI Max for Search and Performance Max campaigns which sees the continued shift from manual campaign management to strategic oversight.
What is GEO and how can it help your brand?
Generative Engine Optimization (GEO) is the strategy of optimising online content to appear on AI-driven search engines
Meta shares more information on their Incremental Attribution tracking
Meta has shared more information on their Incremental Attribution tracking.