Consumer Mindset - June 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in June 2025.
PayPal Launches Storefront Ads to Revolutionize On-Page Shopping
PayPal has introduced a new advertising format called Storefront Ads, designed to let users shop directly from ads.
WhatsApp to Introduce In-Platform Ads for the First Time Ever
WhatsApp has announced a major shift in its business model with the upcoming rollout of advertising features on the app.
Snapchat’s Newest Updates: A Makeover For Their In-Platform Analytics
Snapchat has recently announced a series of updates and new tools aimed at boosting creator engagement and enhancing performance insights across the platform.
Google Zero and Its Impact on the Irish Market
Latest IAB Europe Report Echoes Ireland's Strong Digital Growth, Driven by Video and Social Media
Meta Plans to Launch Fully Automated Ad Campaigns by 2026
DIVERSITY & INCLUSION 2025
A REPORT ON HOW IRISH ADULTS NAVIGATE FAIRNESS, REPRESENTATION AND AUTHENTICITY IN A DEEPLY DIVIDED DEI LANDSCAPE – JUNE 2025
LinkedIn Adds More Video Ad Options, Including ‘First Impression Ads’
Acast’s AI-powered podcast planning tool helps advertisers find hidden gems
TikTok unveils new AI powered tools at World Summit 2025
YouTube is Reshaping TV Viewing
Snapchat Under the Ghost Offers New Ways for Brands to Connect with Fans
Google I/O and Marketing Live: AI Updates That Will Impact Advertisers
Consumer Mindset - May 2025
Informed by Ireland’s Core Research’s Direction Score, Cultural Index and Consumer Sentiment Index, this report looks at consumer confidence in May 2025.
Meta Shares Usage Trends
Sustainable Media is Effective Media
TikTok Launches Live DM Feature for Creators and Businesses
Digital Advertising Spend in Ireland Grew by 11% in 2024
